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By LegalEdge News

Raising Investment: How to win over investors


Raising investment is like selling anything: you need to have a single clear message, it needs to answer a pressing need for the listener, and there has to be some vision of the future that can be bought into.

What often surprises us is how poorly put together investment presentations can be, and how little thought is put into considering what information investors would need and what questions they would have. Where data is provided, it is often overblown and irrelevant. 

Raising yourself above that should be the immediate goal, and a presentation covering the following points is a good start:

  1. Who are you? Is there a team of key players?
  1. What does your business do, for whom, on what pricing basis?
  1. Why is it special?  Better mousetrap? Defensible IP?
  1. Who are your competitors?  What does the scene in your industry look like?
  1. What is your track record? Any historic financials?  Assets, awards or achievements?
  1. What do you want from investors and what are you going to do with it?
  1. How will that affect the future of your business – what is the return on investment?

This is not an exhaustive list, and some elements may not be relevant to your business. But in preparing your pitch, bear in mind that investors see a lot of businesses and read a lot of pitches.  If yours takes longer than 10 minutes to read, then follow the wisdom of Mark Twain, who apologized for writing a long letter as he did not have time to write a short one. 

Wherever you are in your investment cycle we can help make sure your pitch deck is investable and that it ticks all the boxes (and more) with your potential investors. Check out our Pitch Prep service and drop us an email on info@legaledge.co.uk to see how we can help.

**Our Pitch Prep service will be headed by Anindita Doig, an experienced in-house lawyer with a passion for providing early stage businesses with pragmatic, risk-based, cut-to-the-chase legal advice. She has helped an array of businesses navigate their way from start-up to mature business and is valued for her sound commercial judgement.

In between being head of legal for a variety of companies she became an angel investor and to date she has invested in a number of successful businesses in a wide range of sectors. She continues to support her investee businesses through mentoring, networking, and advisory work, in addition to her portfolio of legal clients.**

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